An established brand rich in heritage, Cedel, the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers. Designed by Melbourne based Epic, the goal was to create something a bit unorthodox, in both the product and packaging. The product features 3 fresh scents: Oriental Blossom, Coconut Bay, and Raspberry Punch. The packaging, aimed a young fashion savvy shoppers, features bright colors and stunning geometric inspired patterns. Simple white typography rounds out each package, giving an overall look that is bold, eye-catching, yet minimally designed.