Colombian coffee brand Juan Valdez Cafe needed a design for its new line of fried chips (plantain, potato and cassava chips). Initially, the bags were meant to be given as free snacks during LAN flights, the premier Chilean airline.
"The budget for the project was very limited. The solution was guided by the challenge of developing a design that made the product look natural without using photographs or transparent spots in the package (avoiding also a "generic" look); it was decided to use illustrations of the ingredients, typographic composition and warm colors, in order to give the product a "handcrafted" & gourmet look and feel."
Designed by Juan Jose Montes