Robot Food - Costello & Hellerstein

Husband and wife team, Ori Hellerstein and Yvonne Costello, make artisan chocolate truffles. Using only the finest ingredients, these indulgent truffles are handcrafted to tantalising perfection and engage not just taste, but the other senses too. As Ori puts it, "Fine food should command your full attention. It is to be experienced and enjoyed by your eyes, your hands, your sense of smell and your palate; a complete sensory experience.”

The branding and packaging had a lot to live up to. So Ori and Yvonne asked Robot Food to do the honours. Simon Forster, Robot Food’s Creative Director, said, “After exploring naming options, we decided the combination of Ori and Yvonne’s surnames, Costello & Hellerstein, would provide the high-end feel we were after. We created a bold wordmark with a slightly scientific feel to reflect Ori’s approach to his craft and backed this with an ownable icon. Both are a confident contrast to the organic lines, motion and craft origins of a flowing marble pattern that symbolises Ori and Yvonne’s collaboration. This was achieved by swirling ink on water and overlaying cartridge paper. The combination is a beautiful, uncompromising identity and a fitting showcase for the truffles within.” 

Designed by Robot Food 

Category: ConfectioneryAdmin