Pearlfisher - Bud Light

"Task
To help Bud Light create a limited edition bottle for Super Bowl XLIX.

Scope
Strategy, words, packaging.

Solution
A bold brand voice and graphics work together to create Bud Light’s version of a “playbook.” The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way."

Bottle-Straight-Blue_WS.jpg
Bottle-Hero_WS.jpg

Designed by Pearlfisher