Neom - Racconti del Campo Flour

"It was requested to find a unique concept through a range of flours with very different origins: mais, rice, kamut, durum and common wheat, chickpeas, etc. The client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer as Farine Speciali but it was not differentiating and giving value to its richness. The concept would have kept all the differences in one single rich soul expressing their values and quality. The successful idea came from the consideration that each field has its own story, like a book series: "I Racconti del campo" ("stories from the field")."