Fluid Ideas - The Nude Popcorn Company

"Making its debut on Sainsbury’s shelves across the country, Nude popcorn is a new player in the UK snack market. Working in partnership with Tyrrells, we're proud to have created all branding and marketing material. With a promise of 'nothing to hide', this new popcorn combines great flavour with low-calorie and gluten-free credentials - conveyed through a bold, spirited brand, tailored to body-conscious young females. Armed with a bespoke handmade typeface, vibrant colour palette and playful messaging strategy, The Nude Popcorn Company benefits from a striking identity that stands out on supermarket shelves and online."

Designed by Fluid Ideas