Design Happy - Abelha Organic Cachaça

"The Brief
We were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha. Abelha organic Cachaça is a distilled spirit made from sugar cane juice and hails from Rio de Contas, a beautiful old mining town which sits amongst the hills and valleys of the southern Chapada Diamantina. It is the most popular distilled alcoholic beverage in Brazil.

Our Approach
Such a lively, bright and unique brand deserved an imaginative, playful and witty gift box. So we took the brand's key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created 'A very little book of cocktails' to help people enjoy this spirit to the full."

Designed by Design Happy