Jackdaw Design - Rock Ale Craft Beer (Concept)

"Agency Jackdaw Design has created the conceptual identity and packaging design of craft beer brand Rock Ale, with a dynamic look and feel.

The author of the concept, Creative Director Amanda Jackson, says: "Young creative brewers and radical flavours have made people excited about beer again. We took inspiration from the principles of craft beer: experimentation, character, flavour, depth and designed an intriguing set of labels each with an element of discovery. And we coupled this with a bold and progressive logotype to create standout in bar environments. The oversized 'A' amplifies the name Rock Ale and communicates it's brewing origins in the mountains of Austria."

The range consists of three varieties: Vienna Lager, India Pale Ale and Imperial Stout.

Designed by Jackdaw Design