Studio More - Optiat

"The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where the
founder began to consider the different ways in which discarded coffee grounds could be
utilised.

Optiat had an inspiring set of company values, but lacked clear definition as a brand. They
needed a clear strategy to transform their identity from upcycled waste to trustworthy beauty
brand.

We worked closely with Optiat on their brand strategy allowing them to differentiate themselves
from other coffee scrubs. The identity has unlocked the brand's potential to become the 'Nature
Friendly Beauty Company,' with Coffee Scrubs being their first product to launch."

Designed by Studio More
Creative Director - Dan Wilson
Account Director - Nikita Sun
Creative Copywriter - Rebecca Magnus