CreativeByDefinition - Inside the Hive (Promotional)

" CONCEPT : "Looking through the magnifier glass inside a bee hive"
The package is loyal to the headquarters of these amazing creatures – classifying the types of bees, describing their secret lives and bringing more information about the complex process that is taking place inside the hive.

The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits.

More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem. "