Pulsum Brands - Pedcrito Coco Redesign (concept)

" Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and bad quality products, but this liquor make its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export.

We use as inspiration the iconic shirt from the character of Pedrito in the label, and use it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of 'open nature and drink it'."

Old Design

Old Design

Designed by Pulsum Brands