Column - Stumptown Cold Brew Packaging Redesign

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" Stumptown is known as one of the Northwest region’s most beloved coffee companies. Gaining more and more popularity, it became time to offer their trendsetting Cold Brew products on the national stage. In order to stand-out in the sea of competitors within the category that they themselves created, they needed a package redesign structured to leverage the Stumptown name — making it the focal point of their ready-to-drink products. Being careful not to disrupt their loyal consumers, we developed an updated look and visual system for their Cold Brew beverage line that harkened back to their rich history and exemplified the quality of their product."

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