THINK Packaging, Mat Bogust - Ultra-boost

"Step in to these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.

The idea behind this packaging was to create movement within itself, demonstrating the energy taking over."  Client / artwork / production: ICG -