Steve Simpson, Design Bridge - Jameson Limited Edition Bottle

"Twenty One months after starting this project and I am delighted to be able to show it publicly. It's been a long journey and I'm extremely proud of how it turned out.  Created in collaboration with London Agency, Design Bridge and art directed by Phil Dall"

"Jameson Irish whiskey has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by Dublin-based illustrator Steve Simpson, the bottle forms the flagship of Jameson’s ‘Hello Dublin’ celebrations in Dublin and globally this March.

Simpson’s design captures the soul, warmth and wit of the city where Jameson was first distilled in 1780, with images of Dublin landmarks, such as O'Connell Bridge and Trinity College. The artwork also features Dubliner phrases on a map of roads to represent the lifeblood of the city – the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch.

Daniel Lundberg, global brand director for Jameson, says: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city.

The new limited edition bottle will be available from March 2015 in 33 markets around the world, including Russia, Australia and Brazil."

"I was asked to create a label that represented what Dublin meant to me. I've illustrated some of my favourite Dublin buildings, streets and landmarks as well has handlettered quotes. This is the 1ltr version but it's also available in 700ml."

"Back Label. The bottle is available in 33 countries worldwide inc. Russia, Australia and Brazil"


"Wrap around neck label featuring the DART line, Dublin Bay prawns, The Jeannie Johnston and the iconic Poolbeg towers."

"Series of 5 promotion #HELLOBACK postcards, a collaboration with Irish photographer, Rich Gilligan"

"Promotional video featuring me talking about the label and my thinking behind the imagery"

Designed by Steve Simpson, Design Bridge