Sophia Georgopoulou - Olive Forever

"To create a brand identity for Damala family’s Extra Virgin Olive Oil.
The olive oil is being produced for years within the family, out of fruits selected from their own olive groves in Argolida, Peloponnese, Greece.
Olive Forever is a fresh arrival which seals traditional production methods, organic culture
and the ethics of a three-generations olive cultivation, in a bottle.
This new product takes a turn, and starts its long journey abroad to say hello to a world-wide audience, and to spread the benefits of the olive tree wisely.
Olive Forever revolves around the very essence of human existence and its mission is to satisfy the need to live a long and healthy life."

"The Concept
In the Mediterranean basin, Greece in particular, olive oil is considered to be sacred,
hence the local diet is based on it both for its health benefits and for its delicious flavour.
Olive Forever represents the preciousness of olive oil.
The golden juice known -since the ancient times- to nurture, to heal and to create longevity."