Boxer & Co. - Brownes Natural Yoghurt

"West Australian dairy company, Brownes tasked us with a redesign of their 33 yoghurt SKUs to launch in conjunction with new, natural formulations.

The ‘flavour cow’ heroes farm freshness in a modern way and houses fruit, flavours and illustrations to cue realness and taste. Hand-written fonts and doodles communicate authenticity.

To add fun, the cows were given their own names - like Beryl, Daisy and Doris. The reverse of each label houses fun facts and activities, encouraging engagement in the core demographic - young families.

Brownes reported an increase in sales of an amazing 38% in the month following the launch of the new design."

Designed by Boxer & Co.