Design Happy - Cheque Gum
"With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image.
Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.
We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.
Bold colourways add energy and zest into the overall designs really pop as a range."
Design by Design Happy