creativeBYdefinition - SAFFRON (Concept)

"The concept packaging design is meant to empathizes the high quality of the product, it's unique qualities and strong color. " I aimed to show the product from a new perspective : minimal black, strong color- all describing this organic mysterious form. On this black canvas the strong color of the product is speaking for it self - value, origin and story. I wanted to create a powerful visual message that describes the unique content of the product. The package design creates the perfect environment for the product, protecting its value.""