Strawman - Gelarto

"To establish the Gelarto brand as a premium offering within the frozen desserts category in the US market, we produced a visual identity that is inspired by the heritage, tradition of Italian culture and the gelato makers from Turin.
The beautiful typography on each tub brings to mind the cobbled streets of the Via Vittorio Veneto, or the Piazza di Spagna, taking in the views of vintage shop front signs of pizzerias, panificios and gelaterias.
We wanted to evoke a little taste of 'dolce vita' culture with every tub of Gelarto, providing the Italian passion for life, love and fantastic flavours.
By picking up one of these tubs, we want the consumer to be transported from the frozen produce aisle to an al fresco table on the Amalfi coast."

Designed by Strawman