Otherway - Up&Go/Drink Brekkie

" Today launches a new packaging and ad campaign for Australian breakfast drink Up&Go. It's a Brand refresh, Press, Outdoor, Radio, Website and Social campaign all carried out by Otherway.

'Grab Morning by the Alarm Bells' execution launches this morning in London's Metro paper, outdoor to follow next week and radio after that.

The creative idea revolved aimed to capture the positive attitude of a new generation of young people who see mornings as an opportunity to get up and do something interesting and active. Otherway, in collaboration with London based illustrator Biff, brought this idea to life with a series of active, 'go-getting' characters that adorn each pack. From surfing to mountaineering, a different illustration represents each flavour."

Designed by Otherway