PND Futura - arctic+ FiZZY

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" How to get to young and active Generation Z? With an eye-catching, lifestyle design along with consumer-friendly and highly visible communication of benefits. That’s the essence of a creative concept for a brand new functional mineral water product line we created for our client Hoop Polska.

The key benefits of arctic+ FIZZY, that are carbonation and natural fruitiness, are visualized in a modern and attractive way. The semitransparent etiquette’s shape itself has a symbolic meaning when resembling two bouncing bubbles. Realistic images of fruits are also “bubble-ized” with graphic elements making the whole brand identity look fresh and credible."

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Designed by PND Futura