Pemberton & Whitefoord LLP - Kinder Seasonal Packaging
" Pemberton & Whitefoord has designed the 2017 seasonal packaging for Kinder, now the fourth largest confectionery brand in the UK.
The packaging solutions include Christmas favourites: Kinder Mini Hangable Stars, Kinder Fluffy Toy (polar bear, reindeer or racoon) with Mini Chocolates and Kinder Surprise Grotto. Adding to the 2017 seasonal line-up are two new products, the much-anticipated Kinder Mix Advent Calendar and Kinder Chocolate Santa Letter. The latter comprises 2x 100g Kinder Chocolate bars, paper, stickers and an envelope; children can write letters to ‘Santa’ which will be replied to.
With ‘personalisation’ currently one of the biggest buzzwords in retail, P&W designed the customisable packaging for 100g Kinder Surprise eggs, which Ferrero based an inventive consumer experience around. The Christmas Market at John Lewis’ flagship Oxford Street store features a Kinder Workshop, selling the latest seasonal products. There is an in-store printing service for Kinder-lovers to create personalised large Kinder Surprise eggs (for themselves or loved ones). P&W created the three character options (a penguin, reindeer and snowman).
P&W Partner, Adrian Whitefoord commented: “P&W has achieved great results with the seasonal Kinder range. The packaging is festive and joyful, appealing to the child in all of us. United by the iconic ‘red and white collata’ across all SKU’s, the seasonal collection has strong shelf-standout against other seasonal confectionery products.”
It is not the first time Ferrero has tapped into the personalisation trend; in 2015/16, P&W assisted with its ‘Your Nutella, Your Way’ campaign."
Designed by Pemberton & Whitefoord LLP