Soyuz ² , Danil Da , Slava Vovk - Lonson Oil
"LONSON OIL — a visual container project for a startup company from the Russian South.
The startup produces limited edition seed oils under its own "Lonson" brand, using only eco-friendly ingredients with no additives or supplements. Brand’s concept is based on the very notion of cleanness and pureness. It symbolises oil producers perpetual wish to make a product of higher quality, which is reflected in the brand’s visual identity.
The composition is dualistic with a seed and a drop compiled in one. When connected, they create a symbol for infinity and symbolise both the interconnection of nature elements and the continuous repetition of extraction cycles in order to achieve a perfect result."