Chase Design Group - Swiffer

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" As the Swiffer's portfolio expanded, it became increasingly difficult to navigate at shelf. Additionally, Swiffer had slowly lost its distinctive dynamism, becoming more impersonal and a lot less fun. The Swiffer redesign is a 360º brand update: from logo to packaging structure. Chase rationalized Swiffer’s complex architecture at shelf and created a broad portfolio of assets that unify and modernize the brand. The new look encapsulates the balance between personality and performance that lives at the core of the Swiffer brand. Drawing inspiration from the original logo, the new Swiffer logo retains equity elements while modernizing the letterforms while simplifying."

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Designed by  Chase Design Group