Superfly brand, super-design agency B&B and supermixologist Mr Lyan have created a product oozing with super confidence. The identity free front face is intriguing and makes you want to pick this exotic looking beverage up. Elegant, striking and very charming.
This years work suggest we are going into 2018 with bigger ideas, clarity and stronger opinions. There is also an air of brands becoming more brave and understanding opinions are just as important as design, aesthetics and detailing. The last few years has seen the emergence of all things hand craft, yet there is still a lot of evidence that it still with us, yet consumer are still desiring more clarity rather than clutter. Brands (old and new) are more pressed to have a clearer message and an opinion, this can be challenging and hard to navigate during these turbulent times of digital and social media.
The biggest news, potential threat and maybe biggest question of 2017 is the beast they call Amazon. Is differentiation the foundation carpet that is going to be ripped from underneath our feet? Will products no longer need to differentiate if they are no longer on a physical shelf and are sold online? Have we lost primary packaging as we know it forever? Well don't hold your breath, but at the same time don't put your head in the sand either.
As always we would like to take this opportunity to say a big thank you to all the agencies, designers, contributors, advertisers, judges, editors and of course you the readers. Wishing you all a prosperous year ahead, best wishes from the World Packaging Design Society team.