Midday - Hurly Burly

" Brand Creation for fermented food brand, Hurly Burly.
The name and bold brand identity represent the turbulent and continually changing process of fermentation. The range of healthy Raw Slaws demand attention through an impactful colour palette, reflecting the strength flavour contained in each jar. We present a traditional product in a modern way, using a perpetual typographic design to represent the never-ending fermenting process. The labels contrast rough texture with gloss branding, while the thick glass structure and a uniquely strong lid seal in this live and unpredictable product."

Designed by Midday