George chichinadze - Barambo

" Instead  of  launching  another  standard line of new product, I as an art director  created  a  novelty  concept of iced   flavors – Barambo   ice-cream.  Designs  were  to  deliver  sense of  fresh, juicy, colorful, sweet or sour berry flavors, that grow wild in the woods.  I grounded  package creation  on the idea of  rich  flavors,  as  much  as  idea  of  aesthetics.  My  main intention was to deliverto  customers  joy  of  communication,  that  sharing  piece  of ice-cream  brings,  product  that  was   harvested with care, wrapped with artistry and carried to our table with love."

Designed by George chichinadze