Nordik Negócios Criativos - Buena Erva-Mate

" The yerba mate market in the southern states of Brazil and in countries like Uruguay and Argentina is very promising. For this project, we were asked to build a whole new business in the field. After market analysis and research on the traditions, customs and languages f the people of Rio Grande do Sul, we defined the brand positioning and its visual language, elements used to create the name "Buena Erva-Mate". After that, we set out to design the brand's visual identity, developing its packaging and other communication materials. "