FABULOUSdesign - ICONICA Collection von Axalta Coating
" In April 2017, 40 dynamic super durable powder coatings came to life; with a passion for architecture and design, guided by a clear vision on the changes happening in our world. ICONICA describes a selection of Alesta® SuperDurable powder coatings.
The corporate design of the ICONICA Collection developed by us is the basis for product communication. The color circle with its broken elements symbolizes the expressive power of the individual color worlds and stands for an "iconic" overall assumption. Within this project, an 8-page brochure, sample compartments and a DeLuxeBox were created.
The packaging convinces by its design, its handiness and its functionality. The foil liner protects it against moisture and premature wear. The sample compartments can be easily removed and re-sorted by means of four paper clips. A booklet in the ICONICA look and feel informs about the collection. The highlight – an LED-Cardlight in the lid to emphasize the "glittery-effect “of the coating.
Our project is nominated for the German Design Award 2018 | www.german-design-award.com