Resistencia Estudio, Bogotá - AAK Colombia

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" The Swedish multinational AAK sought to refresh the image of its traditional portafolio of industrial vegetable fats products in Colombia, to transmit a renewed commitment to its old consumers and to reflect its European heritage for the new audiences, as a guarantor of quality, solidity and experience. The industrial margarine line was the first to have a complete re-brand design. We developed a new visual system for its more than 20 references, able to stand out above the competition in wholesale distributions points. Taking patterns, typography and minimalist design as the focus of the proposal, we managed to generate a visual system that evokes the European heritage of the brand, inspired by Swedish graphic design and culture. With so many product references, color becomes the perfect medium for costumers to identify the version they prefer to carry."

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