juice3D - Three Peaks
" Three Peaks® is New Zealand’s first ultra-premium Manuka honey brand.
Our brief was simple. “Avoid common honey packaging cliche’s” and design a stunning custom glass jar and closure for the world’s most magnificent Manuka honey.
Three Peaks® Manuka honey is sourced from the volcanic central plateau of New Zealand’s North Island, a globally recognised conservation area and national treasure. The structural packaging design has been created to reflect this remote and spectacular wilderness through its tapered silhouette that references the cultural taonga*, Mount Tongariro.
The Tongariro Jar is an elegant and iconic structural packaging design that unashamedly showcases this magical product and captures it’s miraculous environment of extreme beauty and rugged purity.
*taonga; (in Maori culture) an object or natural resource which is highly prized."
Designed by juice3D , Thomas Flinn