TIBOR+ - Luca & Linus finest italian Food (Concept)
" This design concept is dedicated to our two studio dogs Luca and Linus.
It all started in the kitchen.
I was cooking spaghetti Bolognese. My two black pug dogs Luca and Linus are an integral part of the cooking team. Of course, they are always there when something’s good to eat. I occasionally toss them a few cooked noodles—some land straight in their mouths, some on the wall and others land charmingly curled around their wet snouts. It’s always a hilarious sight and it creates some very interesting graphic forms. Suddenly the idea was there for an airy-light design that captured this random ‘thrown’ look.
The first creation for Luca & Linus came in the form of pasta and the brand was named after my two loveable pooches.
I first looked at my pasta packaging in the kitchen, especially the design. Where was the overwhelming joie de vivre, the temperament and the passion of Italian cuisine, which literally celebrates cooking and eating?
That‘s exactly what I knew I wanted to express in an elegant way.
Energized by the positive feedback I was getting for this cardboard tubes of pasta with whimsical illustrations, I decided to grow this concept brand.
An excellent olive oil is essential in any Italian kitchen and so the idea for Luca & Linus olive oil was born.
I am played off the brand language of the pasta and incorporated that into the look of the olive oil.
The design language would naturally have to match the elegance and playfulness of the brand image. First-class olive oils are produced when the olives are harvested by hand, where the olive branches are gently tapped and the olives gently fall onto the opened nets.
I incorporated these falling olives into the packaging design.
With frosted glass bottles, one of the olives on the packaging can even give cooks a birds-eye view of the remaining oil,
a fun and incredibly practical detail.
Further Italian delicacies will follow."
Designed by TIBOR+