Art Deco Inspired Identity and Packaging Design for Filipino Health and Well-Being Brand

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Maricae Legazpi - Laya Branding and Packaging

"Laya client wanted branding to be androgynous and almost masculine and packaging specific for handmade soaps and candles, look and feel was to be vintage classic. The result is a minimalist logo of a flying bird formed in a capital L, as the word "laya" means freedom in Filipino, a classic color way of dark grey and copper, and the packaging pattern is inspired by 1920s art deco."

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Design Agency: Maricae Legazpi
Brand / Project Name: Laya Branding and Packaging
Location: Philippines
Market Country: Philippines
Market Region: Asia
Project Type: Agency Commercial / Published
Project Category: Health and Beauty
Packaging Format: Box
Substrate / Material: Pulp Board, Substrate: Pulp Carton, Substrate: Pulp Paper