Experimental and Playful Premium Spices Branding and Packaging

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Dekoratio Branding and Design Studio - I Can Spice

"Brand concept
I Can Spice is based on one simple yet brilliant idea: let’s make cooking a new, exciting experience for everyone. They offer a zillion types of premium spices from all around the world and special mixes for spicing your coffee or even your beer. Their goal is to encourage people to play and experiment more in the kitchen, using and mixing spices in a more curious way.

Visual identity
Since there will be more than 100 different spices and mixes, we decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and 2 different mixes), so each group would have it’s own design. We matched the categories with fitting colours and drew different graphics to each one of them. Our aim was to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later). We hope that this playfulness is going to inspire people to use spices in a more courageous way, because „yes, we can spice!” 

Project by: Dekoratio Branding and Design Studio
Visual Identity: Szani Mészáros
Photography: Kevin Harald Campean
Animation: Richard Woth"

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Design Agency: Dekoratio Branding and Design Studio
Brand / Project Name: I Can Spice
Location: Hungary
Market Country: Hungary
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Fresh Food
Packaging Format: Can
Substrate / Material: Metal