Mixed Fruit Flavour Milk Drink Brand and Packaging Design ROGO

Genna Istanbul - ROGO, Mixed fruit milk drink

" In order to ingratiate milk to children, Rogo brought fruits’ flavour and milk’s nutritiousness together. This innovative product is the first and only in it’s category and contains 30% milk, 35% fruits and 67 mg calcium.

While designing logo, we were inspired by udder so arrayed letters symmetrically as four round shapes. For the packing design, we gave primacy to attract children’s attention, therefore gathered fruit slices and milk piquantly. By this way, we expressed how the product occurred, as natural as we could be."

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Design Agency: Genna Istanbul
Brand / Project Name: ROGO, Mixed fruit milk drink
Location: Turkey
Market Country: Turkey
Market Region: Europe
Project Type: Agency Commercial / Published
Project Category: Dairy
Packaging Format: Sleeve , bottle
Substrate / Material:  Plastic