A Rich Narrative Inspiring an Innovative Packaging Label Solution


Voice - d'Arenberg, The Athazagoraphobic Cat

" In 2015, d’Arenberg released the two most premium wines of its 104 year history, to be sold exclusively at its cellar door. To honour this limited edition release, a truly unforgettable packaging solution was required. One of these two wines; ‘The Athazagoraphobic Cat’ is named after Audrey, the d’Arenberg family tabby who suffered from Athazagoraphobia (the fear of being forgotten) and was known for trotting closely behind Chester—d’Arenberg’s Chief Winemaker.

The story of Audrey, the Athazagoraphobic Cat is literally brought to life on the bottle using a classic animation technique. A moiré effect made by spinning a cylindrical label on the bottle creates the illusion of a cat treading on the heels of its master’s footsteps.

The finished package is presented in a paper wrap and a unique letterpress label featuring the story behind the wine and d’Arenberg’s iconic red stripe."

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Design Agency: Voice
Brand / Project Name: d'Arenberg, The Athazagoraphobic Cat
Location: Australia
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Plastic, Pulp Paper