An Explorative Packaging Design and Print Collaboration with HP and Smirnoff

Yarza Twins - HP x Smirnoff

"We collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click.

To create these series, we portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff No 21 Vodka. To print these vibrant colours, we used the HP Indigo technology and 7 colours: CMYK + Green, Purple and Orange.

As a curiosity, all patterns come originally from the iconic Smirnoff eyebrow logo, reflecting well on the concept of diversity, how one thing can be the same, but different."

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Design Agency: Yarza Twins
Brand / Project Name: HP x Smirnoff
Location: United Kingdom
Market Country: United Kingdom
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Spirits
Packaging Format: Bottle
Substrate / Material: Glass