Branding and Packaging for Real Men, the Rough, Masculine and Primal Ones Amongst Us

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Anwar Kurbanov - Be Beardy (Student)

"Today being beardy is not just having some hair on your face. This is the style — masculine, primal, rough. For modern men, it is vital to look brutal but well-coiffed at the same time. Your beard is your power, and let the world see how you can control it.

Shaving is an everyday ritual for every self-respecting man. These minutes in the morning are sacred: you are spending them only on yourself, making the manliest thing anyone can ever imagine. Thank to “Be Beardy” you can do it with the real style: even if no one can see it, you will know it. 

Because real style is inside of you. Be Beardy is only for real men."

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Design Agency: Anwar Kurbanov
Brand / Project Name: Be Beardy
Location: Russia
Market Country: Multiple Countries
Market Region: Global
Project Type: Student Concept / Non Published
Project Category: Health and Beauty
Packaging Format: Bottle
Substrate / Material: Plastic