Great Student Concept Work for the Branding and Packaging of Seeds

Daria Kalenchuk - The seeds Packaging Concept1.jpg

Daria Kalenchuk - The Seeds Packaging Concept (Student Concept)

"The task was to create and develop my own concept brand of seeds for people 35 – 45 y.o., gardening newbies, who live in Moscow. I had researched a seeds category, main competitors, target audience and had found an insight: “I don’t like to ask for advice because I cannot admit that I don’t know something”. So I created a brand-platform with brand essence — “garden helper”. I developed a system helping to plant seeds clearly and effectively through the scientific approach and simple, clear visualization. The scientific approach includes a unique information about the compatibility of vegetables during seeds plating. Some of them cannot easily grow with each other and harvest can be very scarce. Thus, the brand name “Smart garden” appeared!"

Daria Kalenchuk - The seeds Packaging Concept5.jpg
Daria Kalenchuk - The seeds Packaging Concept6.jpg
Daria Kalenchuk - The seeds Packaging Concept7.jpg
Daria Kalenchuk - The seeds Packaging Concept8.jpg
Daria Kalenchuk - The seeds Packaging Concept9.jpg

Design Agency: Daria Kalenchuk
Brand / Project Name: THE SEEDS PACKAGING CONCEPT
Location: Russia
Market Country: Russia
Market Region: Europe
Project Type: Student Concept / Non Published
Project Category: Household
Packaging Format: Blister-Pack, Box
Substrate / Material: Plastic, Pulp Carton