Truly Stunning Modern Packaging Design, Encapsulating Georgian Traditions

 Voice - Hugh Hamilton Wines, The Exoctica Collection

" Hugh Hamilton has a lot of love for the Georgian grape variety, Saperavi, and the region it hails from, which dates back to 6,000 BC. With the help of good friend and master Georgian Winemaker, Lado Uzunashvili, Hugh Hamilton wanted to release a limited release collection of two varieties born and bed in Georgia, and two varieties born and bred in Australia. Titled The Exotica Collection and available exclusively to members only, they required packaging that would intrigue and celebrate this exotic, unobtainable collection of astounding wines.

It's ancient tradition in Georgia (known as ‘Supra’) to celebrate wine and food with good company. At these feasts tables are dressed with ‘Lurji Supra’ (Blue tablecloths featuring ornaments and symbols depicting elements of Georgian culture/custom). The character of the patterns and colour blue made Georgian textiles unique to their European counterparts. To ensure the Australian market knew these wines where truly exotic, illustrations honoring the traditional ‘Lurji Supra’ where created featuring the brand mark of Hugh Hamilton (the ‘black’ sheep). To distinguish origins, Georgians are historically blue, the Australians black referencing the brands palette.

It's ancient tradition in Georgia to celebrate wine and food with good company—referred to as ‘Supra’. At these feasts tables are dressed with ‘Lurji Supra’ (Blue tablecloths featuring ornaments and symbols depicting elements of Georgian culture/custom). The character of the patterns and colour blue made Georgian textiles unique to their European counterparts. To ensure the Australian market knew these wines where truly exotic, illustrations honoring the traditional ‘Lurji Supra’ where created featuring the brand mark of Hugh Hamilton (the ‘black’ sheep)."

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Design Agency: Voice
Brand / Project Name: Hugh Hamilton Wines, The Exoctica Collection
Location: Australia
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Fabric