Authentic Design Refresh for Florida's Wells Coffee Co. Overall Branding and Packaging

Steve Wolf Designs - Wells Coffee Co.

"Wells Coffee Co. out of Boca Raton, Florida teamed up with Steve Wolf Designs to refresh their overall branding and packaging. A versatile system was created to highlight each unique coffee blend using different colours making it easy to read. A limited edition kraft bag was also made for specialty roasts to stand apart from the retail bags. Tote bags, apparel, postcards, mugs, signage, and illustrations were also created as part of the branding. The outcome was a clean, authentic, fresh looking feel that matches the brand's essence and future vision."

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Design Agency: Steve Wolf Designs
Brand / Project Name: Wells Coffee Co.
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial / Published
Project Category: Beverages
Packaging Format: Bag
Substrate / Material: Pulp Paper