Dynamic type and Minimal Layout is Central to this Wines Ranges Distinct Identity

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Voice - Hither & Yon

"Hither & Yon means here and there. The fruit for this wine is sourced by searching here and there throughout South Australia's McLaren Vale wine region; hence the name. It represents that story and led to the use of the symbolic ampersand for the brand and packaging.

A unique ampersand is created to represent the tasting notes of each variety and vintage, expressing colour, nose and palette. As the wine is unique, a single ampersand only exists to express that vintage—it’s never repeated. Type is dynamic to continue the notion of searching here and there."

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Design Agency: Voice
Project Name: Hither & Yon
Location: Australia
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass