Everyday Cosmopolitan Femininity Embodies in the Design of Wine Packaging

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Creative Studio - Marló · Dulce

"(ES)
Packaging fresco, juvenil y delicado. Vino blanco dulce y frutado que apunta a un target femenino y cosmopolita.
La apelación a la mujer contemporánea está dada por el color anaranjado que dista de ser el rosado de las princesas de antaño y se vincula con el ritmo de vida intenso de las mujeres de hoy. Las ilustraciones de las flores potencian el carácter femenino de la composición, al mismo tiempo que el soporte blanco aporta frescura.

(EN)
Fresh, Youthful and Delicate Packaging
It is a fruity and sweet white wine directed toward a female and cosmopolitan audience. The reference to the contemporary woman is given by the orange color which is far from the pink one worn by formerly princesses. Besides, this color relates to today women's intense rhythm of life. The illustration of the flowers enhances the feminine character of the composition. At the same time, the white background adds freshness to it."

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Design Agency: Caliptra · Creative Studio
Brand / Project Name: Marló · Dulce
Location: Argentina
Market Country: Argentina
Market Region: Multiple Regions
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass, Pulp Paper