Mexican Minimal Brand Identity and Packaging Design for Medical and Cosmetic Clinic

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Futura - Ovation

"Ovation is a clinic specialized in ocular health with two aspects: medical and cosmetic. We designed a identity that reflects the values of the brand: high quality and professionalism.

For the logo, we used two typographical fonts. The first, a sans serif with clean cuts, communicates values such as strength. The second, thanks to its serif terminations, transmits beauty and aesthetics.

As well, we designed an icon combining two concepts; a nautilus shell, referring to the perfection of the golden figures: the exact proportion. And In the lower part, the abstraction of water movement referring to the source of youth and beauty. In addition to this, we created a texture inspired by Op Art, this gives dynamism and vitality to the brand.

Ovation, a visual clinic with high aesthetic value."

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Design Agency: Futura
Brand / Project Name: Ovation
Location: Mexico
Market Country: Multiple Countries
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Medical
Packaging Format: Box
Substrate / Material: Pulp Carton