Stronger Shelf Presence with Packaging Design Revitalisation of South African Cape Ruby Wine Brand
The MARK Studio - Aan de Doorns Cape Ruby Port
"Aan de Doorns cellar has been producing fine wines since 1954. Introducing their Cape Ruby Port with its distinct bold ruby colour label and beautiful gold foil stamping which greets you with a striking shelf presence.
Immediately after its launch, the revitalised Cape Ruby packaging was met with enthusiasm from distributors and key accounts. The new contemporary look allowed the winery to raise pricing, increase production and expand distribution."
Design Agency: The MARK Studio
Brand / Project Name: Aan de Doorns - Cape Ruby Port
Location: South Africa
Market Country: South Africa
Market Region: Global
Project Type: Agency Commercial / Published
Project Category: Wine
Packaging Format: Bottle
Substrate / Material: Glass