SIMPLE CHILE - Emolan
"Emolan is a company of dermatologic products, specialized in specific treatments, where all the offered is high quality, have a solid reputation and got medical background.
- Consumers doesn't know all the brand products
- Consumers doesn't know they have products for the whole family
- Low presence of the brand in the POP
- Highly competitive market
- Develop a design proposition for Emolan, with specific differences between the products but creating a visual coherence of the brand.
- Have more presence in the POP and differentiation between the competence.
- Re-evaluation and redesign of the Logo, the company face.
The new packaging design use color coding effectively, strengthen freshness and professional image of the product.
The design solutions included:
Product Differentiation, all products divided into 2 colored lines depending on their focus: Mother Care and Baby Care.
Also it is integrated with a series of icons that represent each product and their effect."