Auge Design - Mutti Special Edition for FICO Eataly World

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"A system of symbols to describe different kind of tomatoes and sauces that becomes a powerful pattern. Tradition, preciousness, quality, design: a tasty souvenir of Italy.

CLIENT: The history of Mutti has deep roots in the heart of Emilia Romagna, known for its rich gastronomic traditions. In the 19th century, the Mutti family started processing tomatoes with a passion based exclusively on authentic Italian tomatoes, an essential part of Italian cuisine. 

ASSIGNMENT: 6 limited edition packs especially developed  for the FICO EATALY WORLD – Fabbrica Italiana Contadina – Bologna.

SOLUTION: The high quality product is depicted graphically as a dialogue between future and past where the first is visualized through system of symbols that becomes a powerful pattern, whereas the second is the accurate and precious outside crafting.

PROCESS: Starting from the original format We gave them a new luxurious look through the use of sophisticated finishing as gold foils, bright colors contrasting with ivory surfaces, silkscreen printed materials."

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Designed by Auge Design
Creative Director: Davide Mosconi
Designer: Giovanni Stillittano