Redesign for Premium Blend of Topsoil, Humus and Manure
Wink - Scotts Premium Soils
“Scotts Topsoil and Humus & Manure products contain a premium blend of ingredients ideal for maintaining and conditioning your garden and lawn. However, consumers were struggling to choose the right product, assuming that all bagged soils are equal for any task.
Wink was tasked with redesigning the Premium Soils bags to eliminate confusion and help consumers identify the correct product for their gardening needs.
The bold new design is refined and signals a simpler and clearer communication hierarchy. Yet it stills promotes a high-quality and hard-working product aimed at active gardeners who know how to use different soils to maintain their gardens.
Scotts Premium Topsoil contains sphagnum peat moss and organic matter to condition the soil in your lawn or garden.
Enriched with humus and organic matter, Scotts Premium Humus & Manure conditions the soil in your lawn or garden.”
Design Agency : Wink
Article Title: Redesign for Premium Blend of Topsoil, Humus and Manure
Brand / Project Name: Scotts Premium Soils Packaging Redesign
Creative Director Scott Thares,
Designer Tim Cronin,
Project Type: Consumer Brand Rejuvenation
Design Deliverables: Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Type: Agency Commercial, Published
Project Category: Agriculture
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic