Niche Reimagined, Yohji Yamamoto Parfums

Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society

Grisha Serov - YOHJI Collection

A collection of 5 fragrances where every single scent is a reflection of a main value, an element of the DNA; combined together, they present what we know today as Yohji Yamamoto heritage. And one more that was lost to be found one day. Each packed together with a hidden message from Designer himself.

Each bottle is decorated with multi-layer foiling technology, developed specifically for the project.
Bottles are differentiated by inner finish with could be simple as white or cracked as an old mirror. Or even glowing from inside.
Box is made of solid piece of EVA foam with laser cut socket and hand cut outer edges - that make every single box unique with it's own pattern.”

Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society
Niche Reimagined, Yohji Yamamoto Parfums / World Brand & Packaging Design Society


Design Agency: Grisha Serov
Article Title: Niche Reimagined, Yohji Yamamoto Parfums
Brand / Project Name: YOHJI Collection
Project Type: Consumer Brand Redesign, Consumer Brand Refinement
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Brand Identity, Consumer Brand Experience, Consumer Industrial Design, Consumer Retail Design
Location: United Kingdom
Market Country: Multiple Countries
Market Region: Global
Project Type: In-house Design, Published
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass