Packaging Design Inspired by a Dark Bat’s House

Packaging Design Inspired by a Dark Bat’s House / World Brand & Packaging Design

YG -  La Mascota Dark Bat

La Mascota Dark Bat was released for Halloween. It had to be elegant, attractive and mysterious. The inspiration was taken from the bats that live in the vicinity of the winery 
which the winemaker considers his "friends".

An illustration of a bat that lives in a mausoleum was developed, surrounded by borders and details that added value and a halo of darkness. Applications with different techniques such as stamping and screen printing enhanced its attractiveness on the gondola and generated a positive impact on the consumer.”


Design Agency: YG
Article Title: Packaging Design Inspired by a Dark Bat’s House
Brand / Project Name: La Mascota Dark Bat
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Graphic Packaging Design
Location: Argentina
Market Country: Argentina
Market Region: Multiple Regions
Project Type: Agency Commercial, Published
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Pulp Paper